Who We Are

At JoycieRose, we believe that when the past and present unite, a beautiful tapestry of memories is woven together. In this moment, new life breathes into contemporary narratives, allowing us to honor our roots while embracing innovation. This fusion creates a unique space where cherished heirlooms inspire modern creativity, fostering connections that transcend time. It is within this harmonious blend that we find meaning, celebrate our journey, and ignite a sense of belonging that resonates through generations.

Every piece at JoycieRose tells a story—an essential thread in the fabric of who we are today and who we aspire to become. Our mission is to create a community where creativity flourishes, joy is interwoven into every design, and individuality is celebrated.

What we Do

Welcome to JoycieRose, where creativity blossoms and joy is woven into every piece. Our collection features a harmonious blend of revitalized heirlooms, upcycled artistry, and ethical practices. Each JoycieRose item is thoughtfully crafted to reflect our passion for creativity, transforming pieces into treasures that are cherished and passed down from generation to generation.

We celebrate the vibrant journey of life through our unique designs, whether in home decor, fashion, or lifestyle products. Our dedication to upcycling old fabrics breathes new life into thrifted and discarded materials, pushing for a sustainable movement within the fashion industry.

At JoycieRose, we emphasize transforming what once was into something beautiful and functional—pieces that will be treasured for years to come. Our goal is to reduce waste and encourage mindful consumption, reviving treasures with a personal touch while celebrating uniqueness. We believe in building connections through creativity, creating items that families will cherish and fight over for generations.

Join us in honoring the past, celebrating the present, and envisioning a sustainable future through the artistry of JoycieRose.

  • Heather Smith

    FOUNDER

    The creator of it all

  • Amy Lynn

    HEAD CREATOR

    Artistic magician

  • Jessica Robinson

    STRATEGY DIRECTOR

    Organizes all of Heather's ideas